Hello, it’s me, Katie. I am a Vancouver based brand marketing and creative professional.
I conceptualized, planned and executed brand and marketing campaigns that are insightful, data-driven and aesthetically pleasing. I worked with both creative agencies and clients’ marketing teams that were proven to successfully deliver outcomes and drive marketing revenues.
Aside from being a career-oriented professional, I am a well-travelled person whose love of nature and lifestyle comes through in my work. A little something interesting about me is I am also an aerialist and an advocate for self-care and contemporary living.
ADVERTISING, MEDIA AND MARKETING EXPERIENCE
• 4 years in Advertising Agencies: Dentsu, TBWA
• 6 years with Brands: Panasonic, Aquafresh, ANZ Bank, Standard Chartered Bank, Riversol, Midnight Paloma, Nest Designs, Petite Revery, The Lamella Brand, Taymor
MANAGEMENT EXPERIENCE
• More than 5 years working with a team of up to 5 people
• Manage and train direct reports
• Supervise and liaise with agencies and vendors
• Collaborate and communicate with stakeholders
AREAS OF Expertise
Manage Media assets and digital content with a touch of art and creativity.
Turn objectives into actions, implement strategies and tactics into step-by-step executions.
Manage digital media projects, troubleshoot digital technicality and plan digital marketing strategy.
Communicate with clients to better understand their pain points and problems, support them in setting and achieving goals
FEATURED PROJECTS
Digital ADVERTISING
Digital Brand Activation
SOCIAL BrandING Revamp
SKILLS & SOFTWARE KNOWLEDGE
E-Commerce + Digital Marketing
CRM + Project Management
Creativity + Digital Media
Social Media + Content
COMPANIES and BRANDS I WORKED WITH
